TABLE OF CONTENTS

  • Get Your Marketing Game On! 11
  • Chapter One: Marketing Overview 15
  • What is Marketing? 17
  • Are You Inclined for Marketing? 20
  • Traditional vs. Digital Marketing 22
  • Chapter Two: Scope, Roles, and Trends of Marketing and Marketing Professions 25
  • The Four Activities of Marketers 26
  • Customer and Market Insights 26
  • Market Planning 29
  • Marketing Execution 33
  • Marketing Optimization 36
  • Chapter Three: Marketing Job Growth and Outlook 39
  • Marketing Job Growth Statistics 40
  • The Gender Gap 42
  • In – Demand Marketing Jobs by City 42
  • In – Demand Marketing Jobs by Companies 43
  • Type of Organizations You Can Work For 45
  • Agency 45
  • Consulting Firms 47
  • In – House 48
  • Startup 49
  • Chapter Four: Qualifications for Aspiring Marketers 51
  • Steps to Qualify for a Marketing Degree and Career 53
  • Marketing Degree Levels and Curriculum 57
  • Certification Program in Marketing 58
  • Associate Degree in Marketing 60
  • Bachelor’s Degree in Marketing 63
  • Master’s Degree in Marketing 65
  • Doctorate Degree in Marketing 68
  • Chapter Five: Executive and Managerial Marketing Positions 73
  • Top 10 Job Profiles 74
  • Top 1: Chief Marketing Officer (CMO) 74
  • Top 2: Vice President of Marketing 76
  • Top 3: Marketing Director 78
  • Top 4: Global Marketing Manager 80
  • Top 5: Marketing Manager 82
  • Top 6: Marketing Coordinator 84
  • Top 7: Marketing Assistant 86
  • Top 8: Product Marketing Manager 88
  • Top 9: Channel Marketing Manager 91
  • Top 10: Marketing Consultant 93
  • Chapter Six: Branding and Field Marketing – Related Positions 97
  • Job Profiles (Top 11 to 20) 98
  • Top 11: Field Marketing Manager 98
  • Top 12: Brand Manager 100
  • Top 13: Marketing Research Analyst 102
  • Top 14: Demand Generation Director 104
  • Top 15: Demand Generation Manager 107
  • Top 16: Demand Generation Specialist 109
  • Top 17: Email Marketing Manager 111
  • Top 18: Content Marketing Director 113
  • Top 19: Content Strategist 115
  • Top 20: Content Manager 117
  • Chapter Seven: Top E – Commerce and Social Media Marketing – Related Positions 119
  • Social Media Director 120
  • Social Media Marketing Manager 122
  • Social Media Manager 124
  • Online Community Manager 127
  • Social Media Coordinator 129
  • Digital Marketing Manager 131
  • Digital Strategists 133
  • Internet Marketing Specialists 135
  • E- Commerce Manager 137
  • Search Engine Optimization (SEO) Manager 139
  • Search Engine Marketing (SEM) Manager 141
  • Paid Search Manager 143
  • Pay – Per – Click (PPC) Manager 145
  • Chapter Eight: Marketing Communications – Related Positions 149
  • Communications Director 150
  • Communications Manager 152
  • Communications Coordinator 154
  • Marketing Communications Manager 156
  • Corporate Communications Manager 158
  • Public Relations (PR) Manager 160
  • Media Managers 162
  • Event Managers 164
  • Promotions Managers 166
  • Chapter Nine: Creative Marketing – Related Positions 169
  • Copywriters 170
  • Media Buyer 172
  • Creative Director 174
  • Art Director 176
  • Graphic Designer 178
  • Chapter Ten: Landing Your First Job 181
  • Find Out What You Want! 182
  • Let the Job Hunting Begin! 184
  • Graduation Schemes 185
  • Direct to Companies 185
  • Recruitment Agencies 185
  • Job boards 186
  • Networking 186
  • Tips in Writing an Effective Curriculum Vitae 187
  • Nailing Your Job Interview 192
  • Photo Credits 197
  • References 201

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Christopher Wright
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